Kinnebar - Advanced advertising strategy for niche audience

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Kinnebar was definitely one of our more difficult products due to how niche it is and also due to the margins we were set.  We had to make sure that we spent time really researching audiences vigorously so that we were reaching the right people and making the most of the ad spend we had at our disposal.  We managed to find audiences that were extremely interested in the product as you can see from the social proof above however due to margins we struggled to hit the KPI's we needed to for this to be a success.  I wanted to add this to my portfolio to show the variety of niche's we have worked with to show that we can work with any brand however sometimes if the margins aren't right this can lead to the project not necessarily being successful with FB ads.  We actually helped Kinnebar move into a different form of marketing to sell their product in the end and it is now proving to be a success.  Facebook ads is not always the most form of marketing for every brand and unfortunately no matter how much we tried in this case it just wasn't feasible long term.

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We can help with a variety of marketing so if one avenue doesn't work we are here to push you in the right direction to make it work with a different strategy when needed.